Voice Marketing

 

What is Voice Marketing?

Voice Marketing is utilising voice-enabled devices powered by AI assistants such as Amazon Alexa, Google Assistant, Apple Siri, and Samsung Bixby to reach your target audience through various strategies and tactics.

It includes but is not limited to:

  • Voice Search Optimisation
  • Sonic Branding
  • Brand based Skills and Actions
  • Conversational Marking 
  • Short Form Podcasts (Alexa Flash Briefings)

Why is Voice Marketing Important?

Voice Marketing matters for your business because consumers are shifting from text and typing interfaces to spoken voice-first ones, where natural human language is the dominant modality.

Speaking is convenient and universal. It’s accessible for all ages and skill levels.

There is no barrier to entry, it removes friction from the searching, information retrieval, brand engagement and purchasing process.

It works across the whole customer journey!

Voice Advertising - the Future of Digital Advertising? 

Newsfeeds are saturated with content, and overwhelming nothing stands out anymore, everything is starting to look the same.

Digital Marketing is growing month on month with most of the ad spend on the internet goes to Google and Facebook via targeted ads, then on Amazon as the main shopping site.

All the ads are trying to stop you from scrolling by being disruptive and make you click! 

But with Apple stopping tracking and Google removing Cookies - how will audience targeting be available based on interests?

Big Brands are Panicking!

They are looking to have personalised, non-intrusive, on-topic conversations with their audience - Welcome to Voice Advertising! 

Smart Speakers are the fastest-growing consumer device ever with 320 Million World Wide units, expecting to double by 2025.

Voice is fast becoming the dominant medium and interface for Search, Shopping and Content

Give Your Business A Voice!

 

Coming soon...

  • Subscribe to our Podcast "The Voice-Enabled Business"
  • Enable the Smart Octopus Voice Agency Weekly Flash Briefing "The Voice-Enabled Business with Andrew Thomas"  
Book a Voice Discovery Call