How Trades can Dominate their Local Area with Voice Marketing
- August 29, 2021
- Conversational Commerce, Google My Business, Local Voice Search, Voice Marketing
Last week I did an interview with Lead Hero for an episode of Talking Trades.
We talk about the MASSIVE opportunity for local businesses to leverage voice marketing right now, to claim their Alexa “skills” and beat their competition in the upcoming (and so far untapped) “land grab” that is voice marketing!
And how they can build effective voice strategies around their customer journeys allowing them to enhance their customer’s experience, brand awareness, and sales via Voice Search Optimisation, Conversational Commerce utilising AI-powered Smart Speakers and Messenger Marketing.
Lead Hero – The #1 Automation and Text messaging Platform for Plumbing, Heating & Trades Businesses Start acquiring customers on autopilot and triple the value of your marketing spend – convert leads, run campaigns, text customers, get reviews, track leads, manage sales — all in one place. Lead Hero gives you the full stack of tools and capability to grow your business with confidence whilst freeing up your time.
If you need help growing your business book in a call: https://leadhero.ai/get-started/
Google Voice Search utilises Google My Business (GMB) to help provide answers to local searches but your business needs to have a review rating of 4.5+ to qualify.
Alexa currently uses Yell to provide local Trades answers but is very dependant on the phrasing of the question as to the correct answer and how local the results are we’ve seen 50-105km classed as ‘local’
#VoiceMarketing #LocalVoiceSearch #VoiceSearchMarketing #AlexaSkills #GoogleAssistantActions
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