Voice Marketing: What It Is and How to Use It Effectively
In the information age, businesses are faced with an abundance of marketing options. With so many choices, it’s easy to feel overwhelmed and not know where to start. In this blog post, we’ll cover everything you need to know about voice marketing as a means of connecting with customers. Whether you’re just getting started or want to learn more about this marketing strategy, this article will prove helpful.
What is Voice Marketing?
Voice marketing is a type of marketing that integrates speech-enabled technologies with marketing strategies to increase brand visibility. Voice marketing isn’t new, but it is on the upswing as more people use virtual assistants, smart speakers assistants (Amazon Alexa, Google Assistant), mobile voice assistants (Apple Siri, Samsung Bixby) and other voice interfaces. Effective voice marketing is done with the end goal of increasing sales and/or brand awareness. Voice marketing has many similarities to other forms of marketing, but it’s also unique in that it relies on the human voice instead of visual aids like images and videos.
How Does Voice Marketing Work?
Like many forms of marketing, voice marketing has a clear beginning, middle and end based on the customer's buying journey. However, the important distinction between voice marketing and other methods is that it uses the human voice instead of visual aids. This means that voice marketing is almost entirely auditory, rather than visual. You’ll want to make sure that you’re being clear, concise and to the point. More importantly, you want to be friendly and welcoming. Nobody likes a pushy salesperson, and it’s important to avoid that when marketing through voice.
Why It’s Important to Use Voice Marketing
Voice marketing is important for a variety of reasons. First and foremost, it’s growing in popularity. More and more businesses are jumping on the voice marketing bandwagon, which means it’s a good time to start. Most people are using voice-enabled devices, such as Amazon Echo and Google Home, to shop and interact with brands. If you want to remain relevant, it’s critical to have a voice marketing strategy in place.
Tips for Effective Voice Marketing
Like all marketing, it’s important to have a strong foundation and strategy in place before you start. If you’re just starting out, it’s best to focus on a few key points rather than try to do everything at once.
Here are a few tips to get you started with your voice marketing strategy.
- Convert your Website's RSS feed into an Alexa Flash Briefing
- Converting your Podcast into an Alexa Flash Briefing
- Adding Speakable Mark up schema to your website
- Creating FAQ and candidate Snippets for Smart Speaker Answers
- Register your business with Yelp! and Yell so you show up on Local Voice Search Results
- Optimise your website for Voice Search
Final Words: Are you ready to start using voice marketing?
So there you have it: everything you need to know about voice marketing.
If you’re like most businesses, you have a lot of options when it comes to marketing strategies.
The important thing is to choose the one that best aligns with your brand and customer base.
If you’re serious about increasing brand visibility, it’s vital to have a strong, clear voice marketing strategy in place.
Voice marketing is a cost-effective and efficient method of reaching customers with minimal effort.